Giant tire corporations like Michelin, the world’s 2nd largest tire producer, account for 70% of global tire production. But for the industry to thrive, huge swathes of natural rain forests are being cut down to increase profits at the expense of endangered species and local communities. That’s why we’re galvanizing support from the local Greenville community to publicly pressure Michelin to do more to lead the way for the industry and have a global impact. For more information, contact Manusha Jayasinghe.